Sample report
What a real Free AI Website Audit looks like when it lands in your inbox — same sections, same layout, same plain words.
Website, Google profile, reviews, and AI visibility checked across 101 points in nine areas.
Sample overall score. The short story: the work itself is well reviewed, but the business is hard for AI assistants to find and easy for them to describe wrong.
| Crawlers & reach (12 checks) | 9 of 12 passed — AI crawlers allowed in; two broken links found |
|---|---|
| Speed & phone experience (12) | 6 of 12 passed — homepage is slow on phones |
| Search basics (14) | 8 of 14 passed — thin titles, missing descriptions on service pages |
| Business info match (12) | 7 of 12 passed — phone number differs between site and Google profile |
| Google Business Profile (14) | 9 of 14 passed — services list half empty, photos over a year old |
| Reviews & trust (10) | 6 of 10 passed — 19 reviews, none answered in six months |
| AI readability (12) | 5 of 12 passed — no llms.txt, business info not marked up in code |
| Turning visitors into calls (9) | 5 of 9 passed — call button missing on phones until halfway down the page |
| Competitor comparison (6) | Sample result: named behind both competitors in AI answers |
What we found: Asked the way a customer asks — “best plumber near me for a water heater” — the major AI assistants named Competitor A and Competitor B. Harbor Lane did not appear.
Why it matters: More customers start with an AI answer instead of a search results page. If you are not in the answer, you are not in the running.
The fix: Complete the Google profile services list, mark up the business info in the site’s code, and publish plain question-and-answer wording for the top services. All three are in the $99 Google Pilot’s scope.
What we found: The website shows one number; the Google profile shows another, one digit different. Two listings repeat the wrong one.
Why it matters: Search engines and AI assistants treat matching name, address, and phone (NAP) as a trust signal. A mismatch splits your presence — and some customers simply reach a wrong number.
The fix: One correct number, everywhere, then a sweep of the listings that copied the wrong one.
What we found: No llms.txt file, and the business info in the page code (schema) names the company but lists no services, hours, or area served.
Why it matters: AI assistants quote what they can read cleanly. Given a choice between a business that states its facts plainly and one that makes them guess, they quote the first one.
The fix: Add the llms.txt file and complete the business markup with services, hours, and service area, matching the Google profile word for word.
What we found: The main content takes about four seconds to appear on a mid-range phone; three large photos load before the headline does.
Why it matters: Most local searches happen on phones, and a slow first screen sends people back to the results before they ever see your name.
The fix: Shrink the three photos, load them after the headline, and retest. A one-afternoon job, no redesign needed.
What we found: 19 reviews averaging 4.8 stars — a genuinely strong record — with no owner response on any of them in six months, and no system asking new customers.
Why it matters: Review replies are the clearest public proof a real person runs the business, and AI assistants weigh recent, answered reviews when they choose who to name.
The fix: Answer the backlog, then switch on a simple ask-every-customer system — a link and a QR code, used the same way every time.
We ask the questions your customers ask, in the major AI assistants, and write down what comes back. Sample wording below.
| “Best plumber near me for a water heater replacement” | Named: Competitor A, Competitor B. Harbor Lane not mentioned. One answer quoted a service Harbor Lane offers but does not list anywhere. |
|---|---|
| “Is Harbor Lane Plumbing open on Sundays?” | Answered “hours not available” — the profile lists Sunday hours, the website does not. The mismatch is the problem. |
| “Plumbers who serve my town” | Named: Competitor A. Harbor Lane serves the town but never says so in words on its site. |
| Google rating / reviews | Harbor Lane: 4.8 / 19 · Competitor A: 4.6 / 87 · Competitor B: 4.9 / 64 |
|---|---|
| Profile completeness | Harbor Lane: services half listed · A and B: complete |
| Homepage phone speed | Harbor Lane: slow · A: fair · B: fast |
| Named in AI answers | Harbor Lane: 0 of 3 questions · A: 3 of 3 · B: 2 of 3 |
The honest read, as a real report would give it: Harbor Lane does the best-rated work of the three and is the hardest to find. That gap is fixable, and most of it sits in the $99 Google Pilot — profile, review system, and the business info AI reads. A competing audit service charges $149 for its basic fix plan.