Plain-words guide
An AI website audit is a check of how well your website can be found, read, and quoted by AI assistants and search engines — and of whether the facts they find about your business are right.
An AI website audit examines a business’s website, Google profile, reviews, and listings to answer one question: when a customer asks an AI assistant or a search engine for a business like yours, can it find you, understand what you do, and describe you correctly? It checks the technical signals crawlers read, the business facts (name, address, phone, hours, services) wherever they appear, and — in a live test — what AI assistants actually answer today. The result is a written report of what is working, what is wrong or missing, and what to fix first.
| What it checks | Website speed and phone experience; whether Google and AI crawlers can reach your pages; titles, descriptions, and headings; business info marked up in your code (schema) and your llms.txt file; your Google Business Profile; your reviews; whether your name, address, and phone match everywhere; and what AI assistants say about you, live. |
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| Who does the work | Tools gather raw data; a person reviews it. An audit that is only tool output is a scan, not an audit. |
| What you receive | A written report: scores by area, the problems ranked by what matters most, and a fix for each one in plain words. |
| How long it takes | An instant scan takes seconds. A human-reviewed audit takes longer — Market Pro’s arrives within 24 hours. |
| What it costs | From free to several thousand dollars. Market Pro’s AI website audit is free. See the cost comparison. |
| How it differs from a website grader | A grader gives one automated score in about a minute. An audit is deeper and human-reviewed, with more checks, a live AI-answer test, and a competitor comparison. |
| How it differs from a regular SEO audit | A regular SEO audit is about search rankings. An AI website audit includes those basics, then adds the AI layer: crawler access for AI bots, facts an assistant can quote, and a live test of the answers themselves. |
It cannot guarantee a #1 spot on Google or a recommendation from ChatGPT. It shows you the state of your signals and facts — what you do with them is where the gains come from.
Detector scores are unreliable and beside the point. What matters is whether your pages are accurate, clear, and easy to quote — whoever or whatever wrote the first draft.
Reviews go stale, hours change, competitors improve. An audit is a snapshot and a work list — the businesses that win check again as things change.
Curious what the finished report looks like? Read a sample audit report.
No. A grader is instant and automated — one score in about a minute. An AI website audit is the deeper, human-reviewed version: more checks, a live test of what AI assistants say, a competitor comparison, and a written report. Market Pro's grader and audit are both free; most people run the grader first.
Yes — arguably more. A new site is where the basics are most often missing: crawlers not let in, business info not marked up, no reviews yet, nothing for AI assistants to quote. An audit in the first months catches those while they are cheap to fix.
It ranges from free to several thousand dollars, depending on who does it and how deep it goes. Market Pro's is free: 101 checks and a written report within 24 hours. See our cost page for the full comparison, including fix prices — $99 with us, $149 at the competing service we benchmarked.
No — and be careful with anyone who promises it. An audit shows you what AI assistants see, where the facts about you are wrong or missing, and what to fix. That makes you easy to quote and hard to get wrong. The recommendation itself is never anyone's to guarantee.