A person’s time
Automated scans cost nothing to run, so they are free. The moment a specialist reads the findings, checks them against your real business, and writes them up plainly, you are paying for hours — that is most of any paid audit’s price.
Prices in the open
Anywhere from nothing to several thousand dollars — and the price tells you less than what is included. Here is the honest breakdown, with our own numbers in the table where they belong.
A basic automated scan is usually free. A human-reviewed audit from an agency commonly runs into the hundreds. Market Pro’s AI website audit is free — 101 checks, a live AI-answer test, a two-competitor comparison, and a written report within 24 hours. If you want the fixes done afterward, our Google Pilot is $99; the competing audit service we benchmarked charges $149 for its basic fix plan.
| Market Pro | Competing AI audit service | Typical automated scan tool | |
| Audit price | Free | Free | Free |
| Checks | 101 | 60+ | Varies — often a dozen or so |
| Human review | Yes — specialists check every finding | Yes | No |
| Report delivery | Branded PDF within 24 hours | PDF within 48 hours | Instant, on screen |
| Live AI-answer test | Yes | Yes | No |
| Competitor comparison | 2 competitors | 2 competitors | No |
| Fixes, if you want them done | $99 Google Pilot | Fix plans from $149 | Not offered |
Competitor figures from that service’s public pages, checked October 23, 2026. Prices can change; the point that lasts is the question to ask — how many checks, is a person reviewing it, and what do the fixes cost?
Automated scans cost nothing to run, so they are free. The moment a specialist reads the findings, checks them against your real business, and writes them up plainly, you are paying for hours — that is most of any paid audit’s price.
A homepage scan is cheap. Checking the profile, the reviews, the listings, the code-level business info, and the AI answers themselves takes longer — and finds the things that actually cost you customers.
Ten pages and five hundred pages are different jobs. Big catalogs and multi-location businesses legitimately cost more to audit, and a fair quote says so up front.
Some prices are diagnosis only; the treatment is a second bill. Ask before you buy: what does this price leave me still owing? Our audit is free and the main fix is a flat $99 — both numbers on the table before anything starts.
The old way — charge for the diagnosis, then charge again for the work — kept owners from ever seeing what was wrong. We would rather show you. The Free AI Website Audit costs us specialist time on every report, and it earns that back the straightforward way: owners who see exactly what is broken tend to hire the people who showed them, at a fair price quoted in writing. And if you take the report and fix it all yourself, that is fine too. It is your report.
Short on time? The free website grader gives you a live grade in about a minute — the audit is the deeper read when you want it.
Because the audit is the honest first step, and charging for it kept owners from taking it. The report shows exactly what is wrong and what the fixes are. Many owners then hire us to do the fixes — that is where we earn. If you fix everything yourself instead, the report was still worth our time: you will remember who told you the truth for free.
The audit is the diagnosis; the Pilot is the treatment. The Pilot is our specialists doing the work on your Google presence: profile optimized, review-request system set up, existing reviews answered, and a plain-language before-and-after report. The audit tells you what the Pilot would fix.
Sometimes — for a large site, an online store with hundreds of pages, or a business in a regulated trade, a deep paid audit can be the right buy. For most local businesses, the honest answer is that the checks that matter fit in a standard list, and paying hundreds for the diagnosis alone is hard to justify. Ask any paid service two questions first: how many checks, and is a live AI-answer test included?
It depends on what the audit finds — most local fixes land in one flat-price job. With Market Pro, the Google Pilot is $99 and covers the profile, review system, and review replies. The competing audit service we benchmarked charges $149 for its basic fix plan. Anything bigger should be priced in writing before work starts; that is our rule, and it should be yours with anyone.